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CDM TestimonialCDM Testimonial

"I thank God for giving me the opportunity to put into practice the key learnings in the Ateneo Digital Marketing Diploma Program. In our brand's first attempt in digital advertising, the brand scored the highest market share in years, marking the hi…

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Digital Out-Of-Home Media PrimerDigital Out-Of-Home Media Primer

Digital out-of-home networks are effective communications and advertising systems, delivering information at the “point of consumer” utilizing digital signage technology. Information is easily controlled, distributed and customized acros…

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Search Engine Marketing is on this January 5, 2011Search Engine Marketing is on this January 5, 2011

Face to face intro Session: January 5, 2011Venue: Old Swiss Inn located at G/F Somerset Olympia Bldg., Makati Avenue (beside Peninsula Manila)Course Description:Display and search are the most fundamental marketing methods of the internet and most …

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StymiedStymied

For those who've been with the CDM program for some time now, we are all familiar with the deadlines due by 11:59 pm on a Saturday. There was one time wherein I missed the deadline and even had to continue working until Sunday morning. This caused …

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Concept for a CDM BlogConcept for a CDM Blog

In photo: Neta Bongco, Acee Vitangcol, and Coni CruzThe concept for a CDM blog took place during one of the breaks in the 2010 IMMAP Summit.I casually mentioned to Coni Cruz that it would be nice to have something on the web which could also serve as…

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Ateneo IMMAP CDM ProgramAteneo IMMAP CDM Program

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